Every city, no matter how advanced or urbanized, draws its vitality from the green patches that break its concrete rhythm. A park where the air feels different, a rooftop garden that softens the skyline, a strip of trees that shades a walkway; each represents more than beauty. These are the Earth’s green pulse, the small living systems that cool our neighborhoods, restore biodiversity, and remind us that progress and preservation must coexist.
Yet, as cities expand and economies accelerate, these spaces are under quiet threat. Urbanization has already claimed over half of the world’s habitable land. Biodiversity loss, air pollution, and climate stress are no longer distant forecasts; they are realities shaping how we live, work, and grow. This is the context in which CNN’s Call to Earth Day 2025, themed “Guard Your Green Space”, calls for urgent collective action.
CNN’s Call to Earth Day 2025 focuses on a simple but profound message: the spaces we often overlook are the ones that keep our cities livable. Urban green areas regulate local climate systems, reduce air pollutants, support biodiversity corridors, and improve human well-being. Yet, due to rapid urbanization, these ecosystems are shrinking at alarming rates.
The initiative mobilizes stakeholders across continents to safeguard these environments through tangible actions — from clean-ups and replanting drives to awareness campaigns and educational programs. By spotlighting local action through global media, CNN amplifies stories that demonstrate environmental accountability and collective resilience.
In alignment with this year’s theme, IFRSLAB is launching “We Guard Our Green Space” — a corporate-wide initiative focused on awareness, education, and measurable environmental action across the UAE.
Our approach is based on three pillars:
We aim to use our position as an ESG advisory and training firm to educate corporate stakeholders, professionals, and the wider community on the ecological and economic value of green spaces. Through internal communication campaigns, public engagement content, and ESG storytelling, we will highlight how maintaining green areas contributes directly to carbon reduction, biodiversity conservation, and community well-being.
True environmental progress requires quantification. IFRSLAB will demonstrate how organizations can integrate green space indicators into their ESG and sustainability reporting frameworks. By connecting initiatives like park restoration or rooftop greening with GRI 304 (Biodiversity), ISSB S2, and TNFD metrics, we aim to show that such actions can be reported, verified, and scaled across sectors.
We will engage employees, partners, and clients through collaborative workshops and volunteer activities that promote ecological restoration and stewardship. Our team will organize awareness sessions under the banner “ESG for All”, focusing on how individual actions — such as supporting urban biodiversity or protecting local flora — contribute to broader climate adaptation goals.
Through this, we intend to bridge corporate sustainability practice with community-level impact.
Green spaces are natural climate regulators. Research by the Intergovernmental Panel on Climate Change (IPCC) and the UN Environment Programme consistently identifies urban vegetation as one of the most effective natural carbon sinks. A single hectare of well-maintained green space can absorb approximately 8–15 tonnes of CO₂ per year, while simultaneously reducing local air temperatures by 2–4°C.
Moreover, urban greenery supports pollinators, soil biodiversity, and hydrological balance — all of which are essential components of ecosystem services. These functions directly align with the Sustainable Development Goals (SDGs), particularly:
At IFRSLAB, we see these connections not as abstract principles but as quantifiable pathways. Our technical frameworks help organizations evaluate environmental performance using key indicators such as:
By translating ecological data into ESG metrics, we transform green protection into measurable, reportable value creation.
This initiative is part of IFRSLAB’s wider mission to foster responsible business transformation across the UAE and GCC. Our ESG advisory, assurance, and CPD UK–certified training programs equip professionals to embed sustainability within strategy, governance, and daily operations.
In recent years, IFRSLAB has supported organizations in implementing:
By participating in Call to Earth Day 2025, we are reinforcing these values — demonstrating that our own internal practices mirror the principles we help others apply.
Through We Guard Our Green Space, IFRSLAB seeks to generate both awareness outcomes and tangible results:
Looking ahead, we plan to expand this initiative into a recurring corporate program, integrating biodiversity data collection and reporting as part of our internal sustainability disclosures.
As part of CNN’s Call to Earth Day 2025, IFRSLAB pledges to:
We remain committed to our role as educators, advisors, and advocates for sustainable transformation — ensuring that our own actions reflect the standards we champion.
Because guarding our green space is not simply about protecting land. It is about protecting the planet’s capacity to breathe, thrive, and sustain future generations.
Join IFRSLab’s “We Guard Our Green Space” campaign for CNN’s #CallToEarth Day 2025. Learn how communities and businesses can protect our planet’s green spaces together.
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